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Author: Options Empowers

  • The story of our new brand

    The story of our new brand

    You may have noticed we look a little different! We’re proud to say that our new brand has launched into the world as of today. This has been a journey we’ve been on over the last year, and we couldn’t be more excited to share it with you. Read on to understand why we’ve done it, how we went about it and what’s staying the same. 

    Making a better world for people with disabilities

    At the core of our new brand is the belief that everyone has the right to the life they want. People should be able to choose who they spend time with, the passions they want to pursue and ultimately create a life that’s worth living on their terms. We believe in a better world. A world where a full life is accessible to everyone. 

    For over 30 years we’ve been delivering properly person-centred support because we know it’s the right thing to do. We want to help build to  a world where people with disabilities contribute as unique and valued members of dynamic and inclusive communities. Which is precisely why we support, empower, and enable people with disabilities to live their lives to the fullest.

    Why the change?


    The main reasons we felt a rebrand was needed were:

    • We’ve been going for 30 years, but some people still don’t know us. We wanted to use the rebrand as an opportunity to introduce ourselves to new audiences and engage with our wider community.
    • Introducing fundraising – We wanted to introduce new revenue streams and create a brand that would encourage donations, welcome new people to our work and secure the support we offer hundreds of families.
    • We needed to modernise – Our new look and feel are designed to be modern, accessible, and inclusive. Our new look ensures that everyone feels welcome.

    A brand made with and for people with disabilities


    We wanted our new brand to come from the people we support, their families and our team. Their individuality, glorious differences and creativity has been captured so we can celebrate and highlight our community. But don’t worry, while we’ve changed how we look and sound, it doesn’t mean what we do is changing. We’re still dedicated to delivering person-centred support across our Options community.

    Getting stuck into the creative process

    Through a collaborative workshop, we were able to give the people we support, their families and our team the chance to influence what our new brand would look like. We offered people free reign to get creative with paints, brushes and colours to produce unique shapes and a new, vibrant palette. Our new brand proudly celebrates the spirit and uniqueness of every person we support.

    Our new logo

    The shapes radiating from each letter of Options reflect how our support is built around each person’s needs, placing them at the centre of everything we do. The clear, widely spaced uppercase letters symbolise the strength, reliability, and expertise behind our support.

    Our shapes

    Our brand’s circular shapes were inspired by mark-making exercises with the people we support. Each shape occupies the same space, symbolising equity, while their unique forms – smooth, curved, or spiky – represent individuality.

    Our colours

    Our vibrant colour palette is like a rainbow, celebrating individuality and joy while reinforcing a sense of visibility and belonging for everyone.

    Our typeface

    Accessibility and legibility were our priorities when choosing a typeface. Every detail, from the shape of the lowercase ‘a’ to clear distinctions between letterforms, were carefully considered.

    Our imagery

    Our imagery is all about people – they are our inspiration. It reflects the reality of those we support, ensuring everyone is seen, valued, and included.

    Our name


    We decided it was time to slightly update our name (and use the name most people refer to us as anyway!), so now you’ll see it as just using Options. We’ve shortened it to make it more memorable and usable. 

    What’s not changing


    With so much newness happening, we also wanted to reassure everyone that some fundamental things aren’t changing:

    • We’re still offering person-centred support – This is the core of what we do, and it won’t change today, or ever.
    • Our uniquely Options approach – We’re proud to do things differently to the rest of the social care system, and our new brand helps to highlight and celebrate this for everyone to see and understand.
    • Us celebrating the people we support – If anything, we want to do it more! Every person we support is our reason for being, so we want them, their voices and their stories to be shared with as many people as possible. 

    Have thoughts or feedback?


    We’d love to hear what you think of our rebrand, please share any thoughts to marketing@optionsempowers.co.uk. Otherwise, sign up to our newsletter to stay on top of our latest updates or follow us on Instagram, Facebook and LinkedIn to see our latest campaign unfold. 

  • Liam and Peter’s story

    Liam and Peter’s story

    How Options connects Support Workers for success

    Support Worker Liam, has had the privilege of supporting Peter for a few years now, and it’s inspiring to see how well known Peter is for his incredible talent in tennis and table tennis. With a collection of medals that includes a gold from the Shanghai Special Olympics at just 15 years old and a recent win of the Beryl Jarvis Open Cup for the second time, Peter is always up for a challenge running as well.

    a man in an orange vest competes in a race

    Together, they gradually built up his stamina with the goal of completing a 5K race. They continued to train together, and Peter has now completed 5K races multiple times and remains an enthusiastic runner. While he still participates in all his usual activities, running has become crucial for his mental health. He often shares how it gives him a sense of freedom and helps him achieve other goals in life.

  • Sue – Support worker

    Sue – Support worker

    I’m a support worker at Options. I have a wide range of hobbies and interests, including photography, karaoke, writing poetry, litter picking, and generally keeping busy. I’m also a huge fan of Kevin Keegan and Liverpool, and I even have a mural of Jürgen Klopp on the side of my house!

    In my role, I support two girls who I absolutely adore. I help them to be the best they can be and to enjoy their lives to the fullest. As a support worker, I wear many hats – I’m a mother, friend, counsellor, teacher, comedian, and advisor. Every day is different, bringing new challenges and rewards.

    Before joining Options, I spent over 30 years in retail, with the last six years as a senior manager. When the chain I worked for started shutting down shops, I knew it was time for a career change. My cousin, who worked for Options, always spoke highly of her job and encouraged me to give it a try. Although I had no formal experience in the caring profession, I had cared for my mum since I was a little girl and regularly spent time with my cousins who had Down syndrome. With this life experience and the training I received at Options, I quickly gained confidence in my new role.

    I love working for Options because the organisation truly strives to do the best for the people we support. I’ve always had the support I needed when I needed it. There have been so many memorable days in my career at Options – helping a person we support ride a bus for the first time, supporting people on holidays, assisting in a wedding proposal, and organising a carol service. Recently, I was involved in a Christmas pantomime, and seeing the joy and excitement on the faces of the people we support was priceless. The hard work put in by everyone made the event truly amazing.

    “I support people through daily support, organising memorable events, and by simply being there for them in various roles. The joy and satisfaction I see in the people I support make every day rewarding and inspiring.”

  • Joe – Team Leader

    Joe – Team Leader

    My name is Joe, and I am a Team Leader at Options. When I’m not at work, you’ll find me somewhere with a good book, good coffee, and writing my thesis! If I’m not doing this, I’m probably playing guitar or watching a film. I’ve recently taken up painting, too.

    As a Team Leader at Options, I support people we support to make sure they are happy, living their best lives, exploring their own interests and creating new memories through new experiences. I work directly with people we support and support them day-to-day at home and in the community, whether this is to the local shops or to health appointments. I work regularly in One-to-One and team meetings, with a team of support workers to both ensure positive outcomes for the person we support and to ensure that staff are happy with and supported in their roles.

    What I like about Options is that their person-centred approach is truly person-centred and applies to everyone. It’s great to feel supported and welcome in a community of people that are so dedicated to empowering people with disabilities to dismantle the barriers that prevent them from reaching their full potential.

    My most memorable day at Options was when I supported a person we support to go rock climbing for the first time. He was initially very nervous to try it but managed with gentle encouragement to reach the top. He was so happy to have done it that he spent the rest of the day singing all of his favourite songs!

    “Options’ person-centred approach truly empowers people to overcome barriers and reach their full potential, making every day a rewarding experience.”

  • Liam – Support worker

    Liam – Support worker

    I’m Liam Ellis, and I work as a Support Worker at Options. I love the outdoors, fitness, and long-distance running. I’ve been with Options for nearly three years now. My journey into social care started with supporting my own family members, which inspired me to look for a job where I could help others.

    I joined Options because I wanted to support people with disabilities to live their lives to the full. I strongly believe that everyone, regardless of their abilities, can enjoy the same quality of life.

    A typical day for me can be challenging but also incredibly rewarding. I’ve been supporting Peter since I started at Options, helping him get out into the community and stay active through walking and running. We share a love for sports which has made our partnership a great match.

    Working at Options is very fulfilling for me. Options celebrates diversity, and everyone is valued for their unique selves. The flexible hours also allow me to balance my work with my personal lifestyle.

    I always encourage the people I support to join in on the inclusion activities that Options offers, like trips to Snowdon and Blackpool. These activities are great for socialising and community engagement, it’s great to see people we support enjoying themselves and trying new experiences.

    One of my most memorable moments was completing a tunnel run with Peter. A week before, I had participated in a run in London, and we trained together for Peter’s event. Seeing Peter’s joy and his mother’s pride at the finish line was a fantastic and heartwarming moment for me.

    Training with Peter has not only boosted his mental health but has also reinforced the importance of physical activity in general. I find great satisfaction in seeing the positive impact of our training sessions on Peter’s well-being.

    I’m proud to be part of Options and to contribute to promoting an active and inclusive lifestyle for the people I support. Working as a support worker has been incredibly rewarding and inspiring.

    “I find fulfillment in helping people with disabilities live their lives to the full through community engagement, active lifestyles, and inclusive activities, all while balancing my passion for the outdoors and fitness”

  • Harry’s story

    Harry’s story

    How collaboration transformed accessing healthcare

    Accessing effective healthcare has been a significant barrier in Harry’s life, but through collaboration, his support team has made remarkable strides in prioritising his health and well-being. By working closely with various healthcare professionals, they have created a solid foundation for Harry to face new challenges.

    Working collaboratively with Harry’s Learning Disability nurse, Mike, Social Stories and reasonable adjustments have been implemented, enabling Harry’s health services to be much more accessible. Home GP visits are now standard practice, transforming what used to be a daunting process for regular blood tests. Previously requiring drug interventions and an intervention team, these tests now run smoothly. Harry now confidently offers his arm for bloodwork, removing the need for medications or the intervention team’s presence.

    The use of Social Stories has significantly enhanced Harry’s understanding of his healthcare journey. This collaborative approach extends to Options’ support staff, who are receiving training to apply these stories in other areas of his care. Harry is also on track to receive dental care after years without a visit, thanks to a partnership with an accessible dentist. Resources like videos and visual aids from the NHS “Team Smile” have helped to give Harry clarity on what to expect. Harry is now better equipped to tackle these challenges with increased confidence and support, demonstrating the power of collaboration and teamwork

  • Lee’s story

    Lee’s story

    From DJ aspirations to meaningful connections

    Lee is perhaps best known to Options for his love of music and his aspiration of becoming a DJ – an ambition he realised not long ago after completing a music course in DJing and performing a set at a local nightclub. By actively listening to Lee’s desires, the staff were able to support him in achieving his goals.

    Recently, Lee recognised a shift in his priorities and decided to focus on finding meaningful connections. He advocated for himself, seeking support to engage in social activities, particularly dating. With the guidance of his support team, Lee explored his options and made plans to attend a regular club night in Birkenhead. Initially, he needed assistance to go, but over time, his confidence grew, and now he attends independently. This support has enabled Lee to reconnect with old friends, make new ones, and even introduce us to his girlfriend.

    Lee’s journey is about more than dating; it’s about reclaiming his confidence and stepping boldly into a life filled with less anxiety and more empowerment. His new relationship is blossoming, reflecting the deep connection they’ve built. Lee is now more involved in his community and no longer held back by fear. “This isn’t just about dating or socialising— it’s about owning your choices and advocating for the life you want.”

  • Tom and Tom’s story

    Tom and Tom’s story

    Two Toms conquer Moel Famau with the right support and aspirations

    Sharing stories and celebrating great outcomes is part of who we are at Options. Through demonstrating how anything is possible for the people we support given the right information and the right support, we hope to inspire others.

    One way we do this is through using social media to share photos and stories of great achievements. After Team Leader Katherine, noticed a post we shared about others climbing Moel Famau, she was inspired. Katherine proposed the idea of the two Toms tackling the mountain to the team, and together, they worked to make it happen. Ensuring the plan remained person-centred by finding a route that was appropriate for both Tom and Tom’s abilities they were able to maximise the possibility of them reaching the top. Supported by Katherine and Kevin Flynn, Tom and Tom set off on their adventure, despite concerns that they might lose interest. But they didn’t quit!

    Not only did they reach the summit, but they also enjoyed a well-earned picnic with breathtaking views. Tom McNally savoured every moment, taking his time to appreciate the scenery, while Tom Nelson had so much energy that he practically sprinted down the mountain! Katherine, on the other hand, was left in awe, wondering how Tom managed to keep going so effortlessly. Pictures were sent to their proud parents, showcasing their sons’ incredible achievement. This story, like many others we share, is a powerful reminder that when we share our adventures, we inspire others to take on new challenges.

  • Tess’s Story

    Tess’s Story

    From zoom sessions to global recognition

    With support from Options, Tess embarked on an inspiring art adventure that began during lockdown when she joined her friend Tom’s “Blue Zoom” online art sessions. Support staff at
    Options recognised how much joy these sessions brought her, actively listening and paying attention to her enthusiasm. They understood that once lockdown ended, helping Tess transition to in-person sessions would be essential for her growth.

    At Options, person-centred support is at the core of everything we do, and Tess’s support was tailored to ensure she could fully engage in these opportunities. Thanks to her dedication and undeniable talent, along with the right support from her team, Tess’s artistic journey has taken off. In 2024, Tess achieved two major commissions that highlight her powerful creative voice. One of these, titled “Horse Big”, was commissioned by Bluecoat and prominently displayed on a billboard near Blue Room’s workshop and gallery in Liverpool.

    This vibrant piece reflects Tess’s deep connection to the outdoors, featuring bold depictions of animals and nature through her unique lens. Most recently, Tess secured a significant opportunity with the global brand LUSH, where her art will be featured on their Advent gift range, reaching audiences worldwide. This milestone is a testament to her hard work and perseverance. Tess’s journey is one of resilience, passion, and self-advocacy, and with the continued support from Options, this is just the beginning. Keep an eye on her inspiring path ahead!

  • Sophie’s story

    Sophie’s story

    Empowering voices at the Learning Disability England conference

    We believe in empowering individuals to find their voice and engage meaningfully with their communities. When Sophie joined us with her support worker, Phoebe, she was eager to explore opportunities for self-advocacy. We recognised her passion and discussed attending the Learning Disability England Conference in Leeds, which turned out to be a pivotal moment for Sophie’s self-advocacy. 

    On February 7th, Sophie travelled to the conference with Phoebe and Clara, our dedicated Inclusion Coordinator. Thanks to a first-class upgrade, she had the perfect environment to prepare her thoughts and focus on her message, essential for someone navigating memory challenges. At the conference, Sophie selected workshops centred on inclusion in organisations and the “My Vote, My Voice” campaign, which addresses the barriers people with learning disabilities face in voting. Her active participation and passionate sharing captivated fellow attendees, leading to meaningful conversations during breaks. 

    This transformative experience not only broadened Sophie’s understanding of social care issues but also ignited a determination to make a difference. She’s now inspired to participate in elections, fully aware of the power of her voice. This was just the beginning of Sophie’s journey toward self-advocacy, and we’re excited to support her as she seeks more opportunities to shine. 

    At Options, we’re passionate and dedicated to supporting people to self advocate, helping them navigate their paths and amplify their voices.